Responsible Sourcing
Using some of the finest materials on earth, we craft jewels that match the brilliance of your moment. This is a privilege, but also a great responsibility. As fine jewellers, we are committed to standards of responsible sourcing, and acting with integrity all along our supply chain.
‘A jewel’s true beauty lies in the story behind it. As a business that values responsibility, we understand that real change takes more than just a signature. It’s shaped by the choices we make each day. This isn’t a one-time solution—it’s a lasting pledge to continuously grow and improve.’
— Jaleel, Co-founder of Dazzle Diamonds
Our Journey
Dazzle Diamonds London LTD was established in 2008 by M Muddassir A Jaleel and Muhammadu Shiham, who combined their expertise in international diamond and gemstone trading. Headquartered in Hatton Garden, London’s renowned jewelry district, they merged their businesses under the Dazzle Diamonds London name.
The company specializes in bespoke gemstone and diamond jewelry, offering unique in-house designs. Since its founding, Dazzle Diamonds London LTD has crafted numerous custom diamond jewelry pieces, demonstrating its dedication to quality and craftsmanship.
What is ‘Responsible Sourcing’?
In a word, it’s caring. Caring to make the right choices when choosing suppliers, caring about those we do business with, our environment, and ensuring we uphold standards not just for ourselves, but for the industry as a whole. It’s caring enough to be honest with ourselves, seeing where we can improve, and making sure we do. Finally, it’s caring for and helping others improve along with us.
Our Commitment
To further our commitment and build on our responsible business practices, we established in 2021 a Responsible Sourcing Team at Dazzle Diamonds, overseen by Tobias and Vadim personally.
Through our work, we ensure that:
- All our jewellery meets international standards in responsible sourcing.
- All the people involved in the delivery of our products are protected and cherished.
- We undertake initiatives to promote greater environmental responsibility.
By following these principles, we implement a sustainable approach to our business model for years to come.
So What’s Next?
![Diamond Image Set [object Object]](/images/img-2022/Sourcing/XS_2_x1.jpg)
People
![Diamond Image Set [object Object]](/images/img-2022/Sourcing/XS_4_x1.jpg)
Planet
![Diamond Image Set [object Object]](/images/img-2022/Sourcing/XS_3_x1.jpg)
Product
Our goal is to inspire all our stakeholders to actively share our values, and collectively work on improvements in three main areas: people, planet and product.
We will update our Responsible Sourcing Policy whenever necessary and will report on our progress.
In our desire to have our sustainability work independently audited, we are also working towards being a certified member of the Responsible Jewellery Council.
